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Yes, You Can: Profitable Content Marketing for the Busy WISP

by Feb 20, 2019

Content marketing for WISPs doesn’t have to take a lot of time or money to be profitable.

It doesn’t matter if content marketing is an effective, inexpensive way to get new subscribers and stay connected to current ones — you know it is — yet, it’s no use to you if you don’t have time.

But, wait… here’s some surprising news — revenue-optimizing content marketing for WISPs doesn’t have to take a lot of time.

Sure, you can spend hours working on an extensive campaign with original, 700-words articles or you can hire expensive marketing companies to create content or post articles that your subscribers may or may not relate to. You can achieve your goals without spending a lot of money or time — here’s how:

Share articles your subscribers will like (Curating)
Identify the type of articles your subscribers want — recreational, technical info, etc.. Find articles from an online magazine or newspaper and share the most interesting ones. Here’s what you could say when you share the link to an October 2018 PC Magazine article:

“Are you as excited about the two new iPad Pros as we are at #XYZ WISP [+LINK]? Here’s an article about all the new features — let us know what you’re most excited about: https://www.pcmag.com/news/364687/the-new-ipad-pro-whats-new”

It can take as little as a 10 minutes to find, write and post your content. If you get responses on your post, answer them to build goodwill.

Share beautiful images and uplifting messages
When I think of an appropriate image, a sunrise comes to mind. You can post a breath-taking image with a message like this:

“Beautiful sunrise over the plains. Have a marvelous day — Your friends at #ABC WISP {+LINK]”

Again, build trust by answering your subscribers’ and future subscribers’ replies — even if it’s a heart or thumbs-up emoji.

Post maintenance updates and local events
It’s easy, and your subscribers can keep up with what’s going on in the community and your WISP, which encourages return visits to your website and keeps you top of mind. Here’s an example post:

“Who’s entering the Pie Eating Contest at the ABC Church’s Carnival this Saturday? Registration is at X:XX a.m. — see you there, XYZ WISP.”

“Reminder: XYZ WISP is performing network maintenance from 1:00 a.m. to 4:00 a.m. on Sunday, [DATE]. Your internet service may be affected. Thanks for your patience.”

Where to post content marketing for WISPs
If you serve individual consumers, Facebook and Instagram are good choices. Business clients can be reached over LinkedIn and Facebook.

Facebook provides results — the number of views, Likes and shares. Over time, you can use the analytics from early posts to plan future topics by seeing which ones get engagements and which ones don’t.

Of course, there’s more, but you don’t have to utilize everything to get the results you want. The tips in this article give you a great start to engage your subscribers, attract new ones and grow your subscription counts to raise your profits.

Tune in next week to the WISP Success Blog to learn about location-based marketing to grow your WISP into the stratosphere.

Thank you to Simon Abrams who provided this image which can be found on Unsplash.com.

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