After an eventful conference, you may feel exhilarated, exhausted or a combination of the two. The problem is, your WISP wants your attention…
But, before you get deep into the day-to-day management your WISP and the conference becomes a distant memory, take a moment to consolidate the experiences and knowledge that you gathered to elevate your operations.
Yes, you’re short on time, but not everything has to take a big chunk out of your schedule. There’s a simple approach to integrate the value from the conference in the shortest time possible:
You went to WISPAmerica with goals in mind. If you created a physical or mental checklist, refer to that as you separate the sales materials into a “keep” pile and round-file the rest. Do the same with the business cards; check your notes on the back to find out why you wanted to connect with that peer or vendor.
Assess the materials you have in the “Keep” stack. Decide how important each is to your business goals. For instance, if tower upgrades are in your short term plans, keep all the relevant supplier information handy, but put the imaterial you collected about new technologies in a folder for later.
Use the same process for the business cards you collected. If there is a fellow WISP who’s completed their tower upgrade and offered to share info, then place that card at the top of your action pile. If you collected cards from WISPs with no concrete plans on how you can help each other elevate your WISP, put the card in the “Later” pile.
Now, it’s time to act on the information. Give yourself a roadmap and a deadline, otherwise, there’s a danger that accomplishing the goal goes to the bottom of the pile and get lost as staff, subscriber and equipment matters crop up.
And, if you need to connect with a peer, vendor or association staff, don’t just send an email and forget. Calendar a follow-up so you’re reminded to keep moving toward your goals.
As you’re evaluating your WISPAmerica materials, if you found that there are holes in your pre-conference planning, make sure you keep an eye on the WISP Success Blog to pick up tips on conference planning and other articles about best WISP business practices.
Thank you to Alejandro Escamilla for providing the image for this post. His work can be viewed at Unsplash.com.