Managed Front Office Services

radius billing system 6Managed Front Office Services allow you to laser focus on marketing and innovation. In the past, ISPs managed the NOC, and ILECs managed the connectivity network. The ISP only had deal with front office and sales personnel. That’s all changed. WISPs now not only manage their NOCs, but they also have to manage installations, multiple towers, the equipment hung on those towers, and subscriber premises equipment … all while having to manage the day-to-day business.

A Typical WISP

The typical full-service WISP requires a team of people with unique skills:

  • One certified network engineer.
  • One certified tower climber.
  • Two installers (one full time, one part-time for backup and overflow).
  • Two billing and customer support people (one full time, one part-time for backup and overflow).
  • One Part-to-full-time bookkeeper.
  • One Full-time sales and marketing person.

Most WISPs either hire all these people, or wear multiple hats and handle everything themselves. Ever wonder why some WISPs fail so spectacularly? They’re focusing on the wrong things.

 

Create a Recurring Revenue Business

If your goal is to create a recurring revenue business, wouldn’t you want to think strategically about the resources you hire and deploy? Think strategically, and it’s easy to see that you want maximize the time spent doing things that sustain and grow the business, and eliminate unnecessary overhead.

Because the purpose of business is to create a customer, the business enterprise has two — and only two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business. — Business and management guru Peter Drucker

Doesn’t it make sense to be laser-focused on marketing and innovation?

 

The Financial Logic of Managed Front Office and UBO Services

Example: A WISP with 1000 subscribers can get fully managed 24/7 technical support plus front-office subscriber management and billing support for about $3000/month. For that $3000/month, the WISP minimizes the overhead of employee taxes, benefits, vacation, sick days, training, rehiring, regulations, and the time required to manage front-office staff. You get the best of both worlds: You maintain the nucleus of the business — business accounting, bookkeeping, and equipment management — while Managed Front Office and UBO Services handles subscriber management and monthly invoicing, routine subscriber billing questions, and technical support. Could you hire the staff yourself? Of course — but would you have the benefit of a well-trained, highly scalable, improvement-driven customer support staff with the management team, tools, and focus required to efficiently support your subscribers? Not without a significant investment in hiring and ongoing training, and not without distracting you from growing the business. When you’re working IN your WISP, you have a job. When you’re working ON your WISP, you have an unstoppable business machine that generates recurring revenue and pays off big when you execute your exit strategy. Call us today to discuss your unique requirements.