Elite Business Skills for WISPs

It’s not coincidental that the best business minds are also life-long learners. Sure, they can afford advisers to project market trends and collect data, but elite entrepreneurs like Mark Cuban, Richard Branson and Jeff Bezos learn to keep their minds sharp and stay...

Elite Business Skills for WISPs

It’s not coincidental that the best business minds are also life-long learners. Sure, they can afford advisers to project market trends and collect data, but elite entrepreneurs like Mark Cuban, Richard Branson and Jeff Bezos learn to keep their minds sharp and stay...

 Experience Exponential Growth with Your Best Promoters

Your subscribers aren’t all equal. Some pay their bills on time and you don’t hear from them until there’s a real problem; there are others that cause your team to work harder because they complain and have many questions. Which of these groups is most valuable to...

A Sure-Fire Way to Solve Hard Issues and Propel WISP Growth

Even if you have the best network configuration, a great territory with tons of subscribers, a solid marketing and business plan, none of it matters if you can’t make difficult decisions that clears out costly issues. Putting off decision-making can drag down your...

Numbers Don’t Lie — Subscriber Retention Drives WISP Success

“A 5% increase in subscriber retention can net a 25% to 95% increase in profit.”1   When it comes to increasing revenue, most businesses focus on new customer acquisition tactics. After all, new subscribers equal new revenue, right? It’s part of the equation, but...

MikroTik Router Efficiencies

ISP Routing Success through Best Practice Implementation   Part 2 of 2 - Implementation   Creating a concise, thorough, and practical guide to building a router config is not something that is easy to do in 1,000 words or less. Hopefully, I’m able to do this and...

3 No-Brainer Ways to Get Subscribers to Spend More

If you’re like most small business owners, you watch your revenue like a hawk. It’s the grease that lubes your business machine and keeps your enterprise healthy and growing. Even owners of long-established businesses watch the bottom line. It’s an on-going balancing...

A Marketing Strategy Guaranteed to Win Subscribers

Subscribers are the life-blood of your operation, so they’re never far from your mind. Without them, the work you put into building towers and configuring an effective network is for nothing. Even if you have a stable subscriber base, you should have a continual plan...

MikroTik Router Efficiencies

ISP Routing Success through MikroTik Best Practice Implementation Part 1 of 2 - The big picture   MikroTik is a software-defined firewall and router.  As such, it's limited not only by the hardware it runs on but also by how it is configured. Just like a...

MikroTik Router Efficiencies

ISP Routing Success through MikroTik Best Practice Implementation Part 1 of 2 – The big picture MikroTik is a software-defined firewall and router.  As such, it’s limited not only by the hardware it runs on but also by how it is configured. Just like a computer,...

The 3 Ways that Fuel Breakthrough Growth

You’ve completed the hard work -- your WISP is set up and ready to go. Whether that was 10 years or 10 days ago, it’s important to make growth a continuous part of your business landscape. You might ask, “Why?” You’re operating in the black and your revenue  is great....

The 3 Ways that Fuel Breakthrough Growth

You’ve completed the hard work — your WISP is set up and ready to go. Whether that was 10 years or 10 days ago, it’s important to make growth a continuous part of your business landscape. You might ask, “Why?” You’re operating in the black and your revenue is great....

Friends and Family Drive Your Success with WOMM

92% of people believe what family and friends tell them over any other form of marketing.*   With these numbers, every business person should use Word of Mouth Marketing (WOMM). As a WISP, you’ve probably used some form of WOMM in the past. Not only is it...

Are Business Cards Key Marketing Tools for WISPs?

Has digital marketing made print marketing materials obsolete? With the immense reach afforded by social platforms, email and websites, it could be tempting to do away with the hassle of designing and cost of printing brochures and business cards. Less Expensive and...

One Habit Ignites Continuous WISP Success

Your success is up to you — the focus, action and habits that you apply to your goals determine how far you’ll climb. But, is there a magic formula that can transport you further into the stratosphere? Yes. Elite business leaders have a trait in common — they are...

5 No-Cost Ways to Attract New Subscribers in 2019

There are more methods to attract new customers as fingers and toes on a human body. These techniques vary in the cost to your time and wallet and also differ in results. Hiring a marketing firm costs big bucks, and you may be too busy to devote to a full-fledged...

Beyond Selfies: How Social Media Can Boost WISP Success

Everyone “knows” about social media. Whether you possess Facebook, Twitter or Instagram accounts or not, you have a basic idea of what they’re used for – sharing pictures of kids, pets – but most of all, to brag about our amazing meals. Social platforms, such as WISP...

Looking Back to Move Forward

Year-end is the ideal time to look at the goals that you made for 2018 and examine the business strategies that worked and those that didn’t. What can you leverage from the past year to drive success in 2019? To start, review your 2018 goals and analyze the results to...

WISP Success is a Team Sport

Sure you’re an accomplished leader and much of your achievements were accomplished through your own vision, focus and by the sweat of your brow. But, even “self-made” moguls need a leg-up from wise teachers and dedicated staff to help them to reach the highest...

Boost Profitability with Engaged Employees

“The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.” –Ronald Reagan   An engaged employee benefits everyone involved with an organization. Engagement, or employee ownership, is...

Want Massive Success? Know Your WISP Leadership Style

There’s no doubt that a business’ leader determines how high that business rises. If a leader changes, the business outcomes also change. This December, we’ll explore the aspects of leadership that help you further the skills required to propel your WISP to greater...

Drive Team and WISP Success

This November 2018, we shared how to identify the best team members for your WISP to take your organization to a higher level by: Rethinking qualifications to hire staff who take more ownership in their tasks; and Using interview questions to uncover hidden talents....

Hiring? Rethink The Skills of Great WISP Team Players

When it’s time to bring on a new team member, of course, you’ll look at whether they can do the tasks required for the job. And, you’re going to check out their work history to ensure they have a track record of being responsible and not jumping ship too often. But,...

WISPAPALOOZA Takeaways

Summarizing the high points of a large industry conference, like WISPAPALOOZA 2018 is like eating a foot-long sub-sandwich in one bite – impossible unless you’re a mutant with alligator-sized choppers. The conference boasted more than 2,000 attendees who took in...

 Experience Exponential Growth with Your Best Promoters

Your subscribers aren’t all equal. Some pay their bills on time and you don’t hear from them until there’s a real problem; there are others that cause your team to work harder because they complain and have many questions. Which of these groups is most valuable to...

MikroTik Router Efficiencies

ISP Routing Success through MikroTik Best Practice Implementation Part 1 of 2 – The big picture MikroTik is a software-defined firewall and router.  As such, it’s limited not only by the hardware it runs on but also by how it is configured. Just like a computer,...

The 3 Ways that Fuel Breakthrough Growth

You’ve completed the hard work — your WISP is set up and ready to go. Whether that was 10 years or 10 days ago, it’s important to make growth a continuous part of your business landscape. You might ask, “Why?” You’re operating in the black and your revenue is great....

Friends and Family Drive Your Success with WOMM

92% of people believe what family and friends tell them over any other form of marketing.* With these numbers, every business person should use Word of Mouth Marketing (WOMM). As a WISP, you’ve probably used some form of WOMM in the past. Not only is it effective when...

6 Strategies the Business Elite Leverage to Ensure Conference Success

Ahead of WISPAmerica, look beyond basic advice to get even more from your investment. If you’ve attended conferences in the past, you know the drill. Target the educational tracks that you want to attend, the speakers you want to engage and the buddies you want to...

WISPAmerica is Coming Up — Got a Strategy?

If you’re in search of a purpose, building a core personal networking group is a worthwhile conference strategy. An industry conference like WISPAmerica is the ideal time to populate your network with technology, operations, field and regulatory experts, as well as...

Common WISP Mistakes: Frankenstein Infrastructure

The lure of rapid territory expansion is seductive so be warned: Frankenstein infrastructure dilutes your investment.   As you build your network, the temptation to cut costs may win out. Before you launch into “easy” and “inexpensive” measures, know that some can...

Yes, You Can: Profitable Content Marketing for the Busy WISP

It doesn’t matter if content marketing is an effective, inexpensive way to get new subscribers and stay connected to current ones — you know it is — yet, it’s no use to you if you don’t have time. But, wait… here’s some surprising news — revenue-optimizing content...

Are Business Cards Key Marketing Tools for WISPs?

Has digital marketing made print marketing materials obsolete? With the immense reach afforded by social platforms, email and websites, it could be tempting to do away with the hassle of designing and cost of printing brochures and business cards. Less Expensive and...

One Habit Ignites Continuous WISP Success

Your success is up to you — the focus, action and habits that you apply to your goals determine how far you’ll climb. But, is there a magic formula that can transport you further into the stratosphere? Yes. Elite business leaders have a trait in common — they are...

5 No-Cost Ways to Attract New Subscribers in 2019

There are more methods to attract new customers as fingers and toes on a human body. These techniques vary in the cost to your time and wallet and also differ in results. Hiring a marketing firm costs big bucks, and you may be too busy to devote to a full-fledged...

Beyond Selfies: How Social Media Can Boost WISP Success

Everyone “knows” about social media. Whether you possess Facebook, Twitter or Instagram accounts or not, you have a basic idea of what they’re used for – sharing pictures of kids, pets – but most of all, to brag about our amazing meals. Social platforms, such as WISP...

Are Business Cards Key Marketing Tools for WISPs?

Has digital marketing made print marketing materials obsolete? With the immense reach afforded by social platforms, email and websites, it could be tempting to do away with the hassle of designing and cost of printing brochures and business cards. Less Expensive and...

One Habit Ignites Continuous WISP Success

Your success is up to you — the focus, action and habits that you apply to your goals determine how far you’ll climb. But, is there a magic formula that can transport you further into the stratosphere? Yes. Elite business leaders have a trait in common — they are...

5 No-Cost Ways to Attract New Subscribers in 2019

There are more methods to attract new customers as fingers and toes on a human body. These techniques vary in the cost to your time and wallet and also differ in results. Hiring a marketing firm costs big bucks, and you may be too busy to devote to a full-fledged...

Beyond Selfies: How Social Media Can Boost WISP Success

Everyone “knows” about social media. Whether you possess Facebook, Twitter or Instagram accounts or not, you have a basic idea of what they’re used for – sharing pictures of kids, pets – but most of all, to brag about our amazing meals. Social platforms, such as WISP...

Looking Back to Move Forward

Year-end is the ideal time to look at the goals that you made for 2018 and examine the business strategies that worked and those that didn’t. What can you leverage from the past year to drive success in 2019? To start, review your 2018 goals and analyze the results to...

WISP Success is a Team Sport

Sure you’re an accomplished leader and much of your achievements were accomplished through your own vision, focus and by the sweat of your brow. But, even “self-made” moguls need a leg-up from wise teachers and dedicated staff to help them to reach the highest...

Boost Profitability with Engaged Employees

“The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.” –Ronald Reagan   An engaged employee benefits everyone involved with an organization. Engagement, or employee ownership, is...

Want Massive Success? Know Your WISP Leadership Style

There’s no doubt that a business’ leader determines how high that business rises. If a leader changes, the business outcomes also change. This December, we’ll explore the aspects of leadership that help you further the skills required to propel your WISP to greater...

Drive Team and WISP Success

This November 2018, we shared how to identify the best team members for your WISP to take your organization to a higher level by: Rethinking qualifications to hire staff who take more ownership in their tasks; and Using interview questions to uncover hidden talents....

Hiring? Rethink The Skills of Great WISP Team Players

When it’s time to bring on a new team member, of course, you’ll look at whether they can do the tasks required for the job. And, you’re going to check out their work history to ensure they have a track record of being responsible and not jumping ship too often. But,...

WISPAPALOOZA Takeaways

Summarizing the high points of a large industry conference, like WISPAPALOOZA 2018 is like eating a foot-long sub-sandwich in one bite – impossible unless you’re a mutant with alligator-sized choppers. The conference boasted more than 2,000 attendees who took in...

You’re Back from WISPAmerica… Now What?

After an eventful conference, you may feel exhilarated, exhausted or a combination of the two. The problem is, your WISP wants your attention… But, before you get deep into the day-to-day management your WISP and the conference becomes a distant memory, take a moment...

WISPAmerica Takeaway: Advocate for the WISP Industry

The lone wolf image of the WISP owner-operator may be on its way to extinction, thanks to the latest result of the WISP industry’s advocacy. When a consortium including T-Mobile requested that the FCC do away with limits on Priority Access Licenses (PALs) and create...

Common WISP Mistakes: Frankenstein Infrastructure

The lure of rapid territory expansion is seductive so be warned: Frankenstein infrastructure dilutes your investment.   As you build your network, the temptation to cut costs may win out. Before you launch into “easy” and “inexpensive” measures, know that some can...

Ignite Your Engines: Get Your Marketing Off to a Fast Start in 2019

Every New Year presents an opportunity to re-evaluate business and personal goals. Like most owners and operators, you want 2019 to be the year that revenue growth explodes. Attracting new subscribers, getting current subscribers to buy more services and higher...

Are Business Cards Key Marketing Tools for WISPs?

Has digital marketing made print marketing materials obsolete? With the immense reach afforded by social platforms, email and websites, it could be tempting to do away with the hassle of designing and cost of printing brochures and business cards. Less Expensive and...

One Habit Ignites Continuous WISP Success

Your success is up to you — the focus, action and habits that you apply to your goals determine how far you’ll climb. But, is there a magic formula that can transport you further into the stratosphere? Yes. Elite business leaders have a trait in common — they are...

5 No-Cost Ways to Attract New Subscribers in 2019

There are more methods to attract new customers as fingers and toes on a human body. These techniques vary in the cost to your time and wallet and also differ in results. Hiring a marketing firm costs big bucks, and you may be too busy to devote to a full-fledged...

Beyond Selfies: How Social Media Can Boost WISP Success

Everyone “knows” about social media. Whether you possess Facebook, Twitter or Instagram accounts or not, you have a basic idea of what they’re used for – sharing pictures of kids, pets – but most of all, to brag about our amazing meals. Social platforms, such as WISP...

Looking Back to Move Forward

Year-end is the ideal time to look at the goals that you made for 2018 and examine the business strategies that worked and those that didn’t. What can you leverage from the past year to drive success in 2019? To start, review your 2018 goals and analyze the results to...

WISP Success is a Team Sport

Sure you’re an accomplished leader and much of your achievements were accomplished through your own vision, focus and by the sweat of your brow. But, even “self-made” moguls need a leg-up from wise teachers and dedicated staff to help them to reach the highest...

Boost Profitability with Engaged Employees

“The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.” –Ronald Reagan   An engaged employee benefits everyone involved with an organization. Engagement, or employee ownership, is...

Want Massive Success? Know Your WISP Leadership Style

There’s no doubt that a business’ leader determines how high that business rises. If a leader changes, the business outcomes also change. This December, we’ll explore the aspects of leadership that help you further the skills required to propel your WISP to greater...

Are Business Cards Key Marketing Tools for WISPs?

Has digital marketing made print marketing materials obsolete? With the immense reach afforded by social platforms, email and websites, it could be tempting to do away with the hassle of designing and cost of printing brochures and business cards. Less Expensive and...

One Habit Ignites Continuous WISP Success

Your success is up to you — the focus, action and habits that you apply to your goals determine how far you’ll climb. But, is there a magic formula that can transport you further into the stratosphere? Yes. Elite business leaders have a trait in common — they are...

5 No-Cost Ways to Attract New Subscribers in 2019

There are more methods to attract new customers as fingers and toes on a human body. These techniques vary in the cost to your time and wallet and also differ in results. Hiring a marketing firm costs big bucks, and you may be too busy to devote to a full-fledged...

Beyond Selfies: How Social Media Can Boost WISP Success

Everyone “knows” about social media. Whether you possess Facebook, Twitter or Instagram accounts or not, you have a basic idea of what they’re used for – sharing pictures of kids, pets – but most of all, to brag about our amazing meals. Social platforms, such as WISP...

Looking Back to Move Forward

Year-end is the ideal time to look at the goals that you made for 2018 and examine the business strategies that worked and those that didn’t. What can you leverage from the past year to drive success in 2019? To start, review your 2018 goals and analyze the results to...

WISP Success is a Team Sport

Sure you’re an accomplished leader and much of your achievements were accomplished through your own vision, focus and by the sweat of your brow. But, even “self-made” moguls need a leg-up from wise teachers and dedicated staff to help them to reach the highest...

Boost Profitability with Engaged Employees

“The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.” –Ronald Reagan   An engaged employee benefits everyone involved with an organization. Engagement, or employee ownership, is...

Want Massive Success? Know Your WISP Leadership Style

There’s no doubt that a business’ leader determines how high that business rises. If a leader changes, the business outcomes also change. This December, we’ll explore the aspects of leadership that help you further the skills required to propel your WISP to greater...

Drive Team and WISP Success

This November 2018, we shared how to identify the best team members for your WISP to take your organization to a higher level by: Rethinking qualifications to hire staff who take more ownership in their tasks; and Using interview questions to uncover hidden talents....

Hiring? Rethink The Skills of Great WISP Team Players

When it’s time to bring on a new team member, of course, you’ll look at whether they can do the tasks required for the job. And, you’re going to check out their work history to ensure they have a track record of being responsible and not jumping ship too often. But,...

WISPAPALOOZA Takeaways

Summarizing the high points of a large industry conference, like WISPAPALOOZA 2018 is like eating a foot-long sub-sandwich in one bite – impossible unless you’re a mutant with alligator-sized choppers. The conference boasted more than 2,000 attendees who took in...