1-541-955-6900

success@visp.net

Login

3 Skills that Drive Long-Term WISP Success 

by | Aug 28, 2019

Authentication and Provisioning

The system is redundant, scalable and automates control of subscribers’ access, speeds and usage.

Automated Suspension and Reactivation

Train your subscribers to pay on time and make payments easy to get back online.

Activation Servers Fuel Growth

Speed up on-boarding for point-to-point or point to multi-point connections and Wi-Fi at RV parks, campgrounds or marinas.

The failure rate of small businesses is high – 20% of the businesses that were founded in 2014 didn’t make it to their second year; 30% didn’t make it to the third year[1]. The primary reasons they go out of business are 42% say that there wasn’t a need for the business and 29% say they run out of money[2].

To avoid becoming just another sad statistic, develop the skills necessary to make your WISP a revenue machine.

1. Understand failure management

No matter how smart or well-prepared, the best business minds take a wrong step from time-to-time. Colin Powell once said, “There are no secrets to success. It is the result of preparation, hard work and learning from failure.”

Expect failure – whether you’re the cause or not. A summer storm could take out a dozen radios. You or your staff are not at fault, but subscribers don’t care. If your WISP is going to offer quality internet service, there’s no choice but to spend the money and the time to replace damaged radios.

Remain calm and focused on the prize when you’re faced with failure and keep moving forward. Your staff, subscribers and WISP will follow.

2. Flexibility

Let’s say you’re investing in a new business model that costs big money — but, your projections show that this model will make you a lot of money within a year. Six months into a 12-month project timeline, there’s new data that indicates the new business model isn’t going to be as lucrative as you first thought. What do you do?

The one thing that you shouldn’t do is stubbornly push forward with the original plan. Instead, review the information, do more research and stay open to abandoning the project and losing the money you’ve already invested or adjusting your plans to balance the costs with the new projections.

History is littered with bad decisions that businesses made because they stayed the course. Did you know that an Eastman-Kodak engineer invented the first digital camera in 1975? The company decided not to invest in the digital camera until 1993, when other companies were already getting paid and Kodak was in danger of being out of date. Imagine the revenue they missed because they weren’t flexible. 

3. Build relationships

As an independent business owner, you’re not afraid to own your decisions and rely on your own counsel. But, don’t be too independent, otherwise, you lose out on the business-building power of relationships.

Your subscribers are key relationships and should be nurtured and valued, otherwise they could go somewhere else. Respond to complaints and problems fast, and always treat your subscribers like you’re happy to hear from them. 

To learn more about how to build your WISP with service and quality, review this early article; if you’re proud to own a WISP with great service and low prices, get more business-building tips here.

Other WISP owners are valuable allies who share information that can save or make you money. And, when you partner with vendors that have a reputation of exceeding expectations and are committed to your success, it’s like adding to your staff without having to pay more for payroll or health insurance.

When you want to partner with a billing system vendor that cares as much about your success as they do their own, then you’ll want to get to know Visp.net.

Want more knowledge about WISP profitability, be sure to check out WISP consultant, Joshaven Potter’s article, 5 Steps to WISP Profitability and look for part 2 of the article in September.  

[1] Bureau of Labor Statistics; posted online: https://www.bls.gov/bdm/us_age_naics_00_table7.txt

[2] CB Insights; The Top 20 Reasons Small Businesses Fail; Feb.2018; posted online: https://www.cbinsights.com/research/startup-failure-reasons-top/

Featured Articles

“It does what I need and more, the support is top notch.“

~Tristan Livingston (NTX Fiberwave)

“Congratulations on having such fine staffing quality on your front lines.“

~Ned Schuman (Founder, Olympus)

“Amazing how quick you guys get things done!“

~Renaldo Coakley (Coakster Wireless)

“Always works, always getting improved. Thanks VISP Team!“

~Louis Uttaro (Oso Internet)

Related Articles

5 Top Reasons to Attend WISPAmerica – Your Industry Event 

5 Top Reasons to Attend WISPAmerica – Your Industry Event 

The ISP’s industry event of the season is the perfect place to be this March. Discover the top 5 reasons you should attend WISPAmerica 2022 and join your colleagues, industry experts and icons to celebrate our industry and plot a future that’s beneficial to all of us.

ISP Marketing Strategy: The 5 Tactics to Measure Success

ISP Marketing Strategy: The 5 Tactics to Measure Success

To succeed, marketing campaigns must deliver. Knowing how to measure ISP marketing strategy success is essential to know if the investment is worth it. Read on to discover how to include tracking measures and metrics to ensure your current and future campaigns pay off.

A Sales Incentive Plan to Retain and Motivate ISP Salespeople

A Sales Incentive Plan to Retain and Motivate ISP Salespeople

ISP salespeople are essential to keep a steady stream of new subscribers coming into your organization. But, hiring and keeping good professionals requires more than just a base salary and vacation. Discover how well-structured sales incentive plans can help you to attract the best and brightest.

?