Are Business Cards Key Marketing Tools for WISPs?

by | Feb 20, 2019

An eye-catching business card is an effective WISP marketing tool, imprinting your service on future subscribers’ minds.

Has digital marketing made print marketing materials obsolete? With the immense reach afforded by social platforms, email and websites, it could be tempting to do away with the hassle of designing and cost of printing brochures and business cards.

Less Expensive and More Expansive

Instead of mailing an informative flyer with a well-designed business card to prospective customers, WISP operators can leverage a less expensive option – digital and social marketing. A mass email can be sent to an entire town or county with a single click of a mouse. Reaching the same number of folks through the mail would cost a lot in printing, stationery and postage.

Another advantage is digital’s fluidity. Changes in price, service packages or territory are no longer the big hassle they once were – just log into a website’s content marketing system and make the changes to website copy. With print, you not only incur design costs but reprinting costs, too.

But, don’t count print materials out yet.

How Cards and Brochures Ignite Action

It may sound as if digital has dealt a death-blow to print, it’s not true. Keep in mind that it’s been nearly 20 years since the advent of digital marketing, catalogs, brochures and business cards are still around. Here are three ways print marketing can help your WISP shine.

1. Printed materials convey value

Think about the last time you were handed a business card or brochure that you didn’t want. Did you think about it for a few seconds, review the design and re-read the headline on the brochure or name on the card? You probably didn’t go through the same process when you discarded an unwanted email.

Those few moments of consideration imprint your WISP into the mind of your future subscriber – which won’t happen with most mass-marketed emails.

2. You can’t post a website on a refrigerator

Special offers that come on a postcard or coupon — or special services — can be posted onto a bulletin board or a refrigerator to remind a potential customer of a product or service.

 

Every time the refrigerator door opens, it creates an “Oh, yeah!” moment when your prospect glances at your marketing material.

 

3. A business card is easy to hold onto

Well-crafted business cards are worth their weight in gold. If they combine eye-catching design with a meaningful tagline that conveys your key brand value, then they’re worth the cost and effort. Plus, they’re easy to pocket and rediscover when purses and pants’ pockets are emptied later.

When your techs are out completing repairs and installations, a stack of business cards can turn curious neighbors into real prospects.

There’s tremendous value in combining digital and print marketing to spread the word about how your WISP serves its subscribers. Strategize how you’ll keep your WISP top-of-mind in your subscribers and prospective customers — if you need professional guidance, Market Broadband is a WISP-specific marketing company.

If you need a new website presence, Visp.net provides an affordable web-development service to WISP clients to help them keep their online presence sharp, call 541-0955-6900.

Thank you to Jhonatan-Saavedra-Peralta for providing the image for this article. His work can be found at Unsplash.com.

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Know Your Customers to Win Big

Yes, outstanding customer service will pay off in the long-run. The real point is that the payoff comes when you know your customers and focus your service, marketing and retention efforts on subscribers like them because they are a fit to your WISP. These customers are willing to pay your fees and they complain the least, and you don’t have to work as hard to get them on-board or to retain them.

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