Friends and Family Drive Your Success with WOMM
92% of people believe what family and friends tell them over any other form of marketing.*
With these numbers, every business person should use Word of Mouth Marketing (WOMM). As a WISP, you’ve probably used some form of WOMM in the past. Not only is it effective when people who do business with you and know you promote your services, but it costs little to nothing.
There is a downside — it’s tough to control. After all, you can’t tell your best subscribers to talk about you — or, can you? In short, there are ways to support a WOMM program to your advantage.
Here are four simple, effective ways to use WOMM to boost your subscribership:
No matter how remote your WISP, there are services that your subscribers use in your county or town. Partnering with an organization that complements your WISP helps both businesses. If your focus is MDUs, partnering with a property management company to cross-promote each business on advertising materials, websites or through WOMM referrals is ideal.
In addition to new referrals, your WISP’s reputation is elevated when you partner with an organization that has a very good standing in your community.
Subscriber Referral Program
Don’t have a customer referral program? Why not? It doesn’t cost much and it encourages your subscribers to become active promoters of your WISP with their friends and family.
Here’s an example: give a $50 credit for each new, referred subscriber that sticks around for four months. This easy formula ensures that you get enough value from the new subscriber to pay for the program.
Ask for a Review
Great business reviews from consumers are gold. When they appear on independent sites, like Yelp, your WISP’s Facebook page or on your website they sway prospects to do business with you.
So, how do you get subscribers to post a review? Just ask.
Dr. Robert Cialdiini, the author of the well-known sales resource, Influence, says a key factor in persuasion is just asking people. For you, the principle of “Reciprocity” is at play. If your subscribers like doing business with you and you ask them to post a review on Facebook, they feel good doing something nice for you.
Employee Referral Program
Sure, why not? If employees like working with your WISP, they should refer you. Why wouldn’t friends and family members of employees want to support a business that contributes to the well-being of their loved one and the community:
Apply a similar formula as the subscriber program — offer a reward that’s affordable to you, but motivates employees to talk about your incredible services.
If adding to your subscribership is a top priority, trying different strategies is imperative because as mentioned above, WOMM can’t be controlled. If you want new marketing ideas, the Visp Success Blog is a resource that supports you in igniting ideas that get you paid.
* Consumer Trust in Online, Social and Mobile Advertising Grows, Nielsen Insights, online report: https://www.nielsen.com/us/en/insights/news/2012/consumer-trust-in-online-social-and-mobile-advertising-grows.html
It’s not coincidental that the best business minds are also life-long learners. Sure, they can afford advisers to project market trends and collect data, but elite entrepreneurs like Mark Cuban, Richard Branson and Jeff Bezos learn to keep their minds sharp and stay...
Your subscribers aren’t all equal. Some pay their bills on time and you don’t hear from them until there’s a real problem; there are others that cause your team to work harder because they complain and have many questions. Which of these groups is most valuable to...
Even if you have the best network configuration, a great territory with tons of subscribers, a solid marketing and business plan, none of it matters if you can’t make difficult decisions that clears out costly issues. Putting off decision-making can drag down your...
“A 5% increase in subscriber retention can net a 25% to 95% increase in profit.”1 When it comes to increasing revenue, most businesses focus on new customer acquisition tactics. After all, new subscribers equal new revenue, right? It’s part of the equation, but...