What Happens When You Listen to Subscribers? #WISPSuccess
This August and September, we focused on how to listen to subscribers and deliver what they want. When your focus is to deliver just two of these three key ingredients to success — 1) quality product/service, 2) low price or 3) exceptional customer service — you’ll create happy subscribers and a full bank account.
For quick reference and your convenience, here are the descriptions and links to the article that dive into each of the three success ingredient combinations:
Voice of the Customer (Overview)
Sure they can whine and be unreasonable, but if you understand what makes subscribers complain — or celebrate — you have discovered the key to a bottomless, gold-filled treasure chest.
Customer Service and Low Price (Ingredients 2 and 3)
Discover how leveraging competitive prices and great customer service maximizes profit and reduces subscriber churn.
Low Price and Quality Products/Services (Ingredients 1 and 2)
Here, you’ll learn how to apply principles that Google uses to win a permanent spot in subscribers’ minds and homes.
Quality Products/Services and Great Service (Ingredients 1 and 3)
Low price doesn’t always win over exceptional quality and great service — Disney has proven that time and again. Discover how to apply the right principle to make your WISP the happiest place on earth.
During the remainder of September and into October, we’ll share strategies about how to optimize your time at industry conferences in the weeks that lead up to #WISPAPALOOZA. We’ll share tips on how to prepare your team for your absence and how to network to make the best connections. Join us, won’t you?
Thank you, RawPixel and Unsplash for the use of the image.
Being successful in business includes attracting and capturing new subscribers. For a busy ISP, it can be challenging to deploy tactics that keep you top of mind for prospects – but, it doesn’t have to be costly or time-consuming. Discover 5 no-cost ways that ISPs can use to gain new business.
Running a WISP isn’t for sissies. In addition to technical, business, marketing and customer service knowledge, there’s a lot of territory that’s sometimes undocumented, so it’s difficult to know which direction to take in order to be successful and support your WISP’s growth. This article provides a handy list of resources to help you know where to turn to get the answers to your questions and make the right decisions.
Yes, outstanding customer service will pay off in the long-run. The real point is that the payoff comes when you know your customers and focus your service, marketing and retention efforts on subscribers like them because they are a fit to your WISP. These customers are willing to pay your fees and they complain the least, and you don’t have to work as hard to get them on-board or to retain them.
cnHeat Locate predicts wireless coverage within one meter of accuracy, identifying the best wireless install locations in longitude, latitude and height for new customers. It uses information from radar systems which maps the tops of trees, buildings and anything else in between your customer and the Access Point.