After two long years it feels like most of the country is ready to come out to mingle again – just in time to attend the leading industry event, WISPAmerica 2022 from March 14 – 17 in New Orleans. Here Read more
If you are dizzy just trying to keep up with federal broadband grants in 2021 – join the club. The playing field shifts with frequency, making it a challenge to keep up. Here’s what’s happening as of this writing:
The
Your ISP marketing strategy must get results to maintain ongoing profitability. This is true whether you use guerilla tactics like handing out flyers or if you spend thousands of dollars on mailers and Facebook ads.
To know whether a campaign Read more
In the ISP-industry there’s no such thing as treading water. As an operator, you realign your operations in response to new competitors, changes in regulations and taxes, staff changes and new subscribers. And, your savviest vendors make changes to their
To remain profitable, the cost of running an ISP must be lower than its revenue, which requires management of both ends — what comes in and goes out. Efficient operations keep costs low; to keep installs running smoothly, an accurate Read more
It’s conference time for the ISP industry! Hoisting a mug with pals, rubbing elbows with tech gurus and absorbing
There are more ways to attract new customers as there are fingers and toes on a human body. These techniques vary in the cost to your time and wallet and will deliver different results as you work to gain new Read more
It’s the beginning of a new year – the ideal time to look at the goals that you made for 2021 and examine the ISP business strategies that worked and those that didn’t. What can you leverage from the past Read more
There’s an old saying, “Happy wife, happy life.” This same relationship exists between your subscribers and ISP. The happier the customers, the longer they stick around, pay their fees and the longer you can keep the doors open. Know your Read more
