Elite Business Skills for WISPs

It’s not coincidental that the best business minds are also life-long learners. Sure, they can afford advisers to project market trends and collect data, but elite entrepreneurs like Mark Cuban, Richard Branson and Jeff Bezos learn to keep their minds sharp and stay...

Friends and Family Drive Your Success with WOMM

92% of people believe what family and friends tell them over any other form of marketing.* With these numbers, every business person should use Word of Mouth Marketing (WOMM). As a WISP, you’ve probably used some form of WOMM in the past. Not only is it effective when...

You’re Back from WISPAmerica… Now What?

After an eventful conference, you may feel exhilarated, exhausted or a combination of the two. The problem is, your WISP wants your attention… But, before you get deep into the day-to-day management your WISP and the conference becomes a distant memory, take a moment...

You’re Back from WISPAmerica… Now What?

After an eventful conference, you may feel exhilarated, exhausted or a combination of the two. The problem is, your WISP wants your attention… But, before you get deep into the day-to-day management your WISP and the conference becomes a distant memory, take a moment...

WISPAmerica Takeaway: Advocate for the WISP Industry

The lone wolf image of the WISP owner-operator may be on its way to extinction, thanks to the latest result of the WISP industry’s advocacy. When a consortium including T-Mobile requested that the FCC do away with limits on Priority Access Licenses (PALs) and create...

WISPAmerica Takeaway: Advocate for the WISP Industry

The lone wolf image of the WISP owner-operator may be on its way to extinction, thanks to the latest result of the WISP industry’s advocacy. When a consortium including T-Mobile requested that the FCC do away with limits on Priority Access Licenses (PALs) and create...

6 Strategies the Business Elite Leverage to Ensure Conference Success

Ahead of WISPAmerica, look beyond basic advice to get even more from your investment. If you’ve attended conferences in the past, you know the drill. Target the educational tracks that you want to attend, the speakers you want to engage and the buddies you want to...

6 Strategies the Business Elite Leverage to Ensure Conference Success

Ahead of WISPAmerica, look beyond basic advice to get even more from your investment. If you’ve attended conferences in the past, you know the drill. Target the educational tracks that you want to attend, the speakers you want to engage and the buddies you want to...

WISPAmerica is Coming Up — Got a Strategy?

If you’re in search of a purpose, building a core personal networking group is a worthwhile conference strategy. An industry conference like WISPAmerica is the ideal time to populate your network with technology, operations, field and regulatory experts, as well as...

WISPAmerica is Coming Up — Got a Strategy?

If you’re in search of a purpose, building a core personal networking group is a worthwhile conference strategy. An industry conference like WISPAmerica is the ideal time to populate your network with technology, operations, field and regulatory experts, as well as...

Common WISP Mistakes: Frankenstein Infrastructure

The lure of rapid territory expansion is seductive so be warned: Frankenstein infrastructure dilutes your investment.   As you build your network, the temptation to cut costs may win out. Before you launch into “easy” and “inexpensive” measures, know that some can...

Common WISP Mistakes:   Frankenstein Infrastructure

By Joshaven Potter The lure of rapid territory expansion is seductive so be warned: Frankenstein infrastructure dilutes your investment.   As you build your network, the temptation to cut costs may win out. Before you launch into “easy” and “inexpensive” measures,...

5 No-Cost Ways to Attract New Subscribers in 2019

There are more methods to attract new customers as fingers and toes on a human body. These techniques vary in the cost to your time and wallet and also differ in results. Hiring a marketing firm costs big bucks, and you may be too busy to devote to a full-fledged...

Education at WISPAPALOOZA: Aggressively Pursue Your Goals

Your intentions to keep up with the latest technical and business knowledge are always good – but if you’re a typical WISP, you’ve barely got time for bathroom trips much less surfing the ‘net for updates on switches and routers. And, it’s a miracle that you keep up...

Why You Want a Networking Game-Plan for WISPAPALOOZA

The “Lone Wolf” mentality may be appealing to some, but as you’ve gotten into building your WISP you’ve realized it’s not practical. There are endless decisions to be made related to the equipment, software and general operations – who better to learn from than...

Maximize Your Experience at WISPAPALOOZA

You’ve been to industry conferences before. They’re a great place to learn about new tools and trends, expand your tech knowledge, get strategies to build your business and catch up with pals over a beer.You go to a big conference with great intentions, but it’s easy...

What Happens When You Listen to Subscribers? #WISPSuccess

This August and September, we focused on how to listen to subscribers and deliver what they want. When your focus is to deliver just two of these three key ingredients to success — 1) quality product/service, 2) low price or 3) exceptional customer service — you’ll...

Want Big Bucks? Win with Service and Quality

You know it when you have an “out-of-this-world” customer service experience. Or, when the product you’ve chosen is the quality elite in its class. Think back to when you’ve had the very best quality in a product or service experience — an incredible dinner, for...

Do Your Subscribers Want the Kid-Glove Treatment?

You Can Be Successful Without Spending Much Time or Money on Customer Service Decisions, decisions…price, quality or service — which two? The right choice isn’t always obvious. When it comes to positioning your services to meet your subscribers’ wants, you may think...

Great Customer Service and Low Price

You’ve seen the ads that tout rock-bottom prices. They’re peppered with the familiar, bright red explosions that say prices cannot get any lower. The newsprint page is jammed with products so there’s no white space to be found. All this says “inexpensive” in marketing...

Use the Voice of the Customer to Maximize Profit

When you own a business you control your schedule and get to work half days every day. When you were a new business owner this sounded great. Then, you realized a half day is 12 hours. You’re busy — too busy to play with untested business theories. But, there’s one...

How to Handle Botnet Issues Affecting your MikroTik device

MikroTik issued an advisory to address a rogue botnet that is using a vulnerability in the RouterOS Winbox service, that was patched in v6.42.1 on April 23, 2018.All RouterOS devices offer free updates. Make sure you update your devices with the “Check for Updates”...

Lean Wisdom: Implement Lean into Your WISP

  Keep fat where it belongs — in your profit! Waste reduction is an inescapable part of Lean. Last week’s blog described how to implement a continuous improvement process into your workflow. It makes sense from the efficiency and cost-savings perspectives, but it...

Lean Wisdom: 7 Steps to Reduce Waste and Costs

It’s one thing to know that waste reduction is important, it’s another thing to find and eliminate it. With so many moving parts to your WISP operation, where’s the best place to start? And, is it worth it?The short answer is, “Yes!” Even if you’re an efficient two-...

Why Lean Matters to Your WISP

Reducing Waste Unlocks ProfitHow Lean Principles Contribute to Your Bottom-Line One of the on-going issues most business owners have, no matter how successful they are, is how to maximize profit. It’s not uncommon for businesses to throw money at advertising and...

Looking Back to Move Forward

Year-end is the ideal time to look at the goals that you made for 2018 and examine the business strategies that worked and those that didn’t. What can you leverage from the past year to drive success in 2019? To start, review your 2018 goals and analyze the results to...

WISP Success is a Team Sport

Sure you’re an accomplished leader and much of your achievements were accomplished through your own vision, focus and by the sweat of your brow. But, even “self-made” moguls need a leg-up from wise teachers and dedicated staff to help them to reach the highest...

Boost Profitability with Engaged Employees

“The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.” –Ronald Reagan   An engaged employee benefits everyone involved with an organization. Engagement, or employee ownership, is...

Want Massive Success? Know Your WISP Leadership Style

There’s no doubt that a business’ leader determines how high that business rises. If a leader changes, the business outcomes also change. This December, we’ll explore the aspects of leadership that help you further the skills required to propel your WISP to greater...

Drive Team and WISP Success

This November 2018, we shared how to identify the best team members for your WISP to take your organization to a higher level by: Rethinking qualifications to hire staff who take more ownership in their tasks; and Using interview questions to uncover hidden talents....

Hiring? Rethink The Skills of Great WISP Team Players

When it’s time to bring on a new team member, of course, you’ll look at whether they can do the tasks required for the job. And, you’re going to check out their work history to ensure they have a track record of being responsible and not jumping ship too often. But,...

WISPAPALOOZA Takeaways

Summarizing the high points of a large industry conference, like WISPAPALOOZA 2018 is like eating a foot-long sub-sandwich in one bite – impossible unless you’re a mutant with alligator-sized choppers. The conference boasted more than 2,000 attendees who took in...

Education at WISPAPALOOZA: Aggressively Pursue Your Goals

Your intentions to keep up with the latest technical and business knowledge are always good – but if you’re a typical WISP, you’ve barely got time for bathroom trips much less surfing the ‘net for updates on switches and routers. And, it’s a miracle that you keep up...

Why You Want a Networking Game-Plan for WISPAPALOOZA

The “Lone Wolf” mentality may be appealing to some, but as you’ve gotten into building your WISP you’ve realized it’s not practical. There are endless decisions to be made related to the equipment, software and general operations – who better to learn from than...

Maximize Your Experience at WISPAPALOOZA

You’ve been to industry conferences before. They’re a great place to learn about new tools and trends, expand your tech knowledge, get strategies to build your business and catch up with pals over a beer.You go to a big conference with great intentions, but it’s easy...

What Happens When You Listen to Subscribers? #WISPSuccess

This August and September, we focused on how to listen to subscribers and deliver what they want. When your focus is to deliver just two of these three key ingredients to success — 1) quality product/service, 2) low price or 3) exceptional customer service — you’ll...

Education at WISPAPALOOZA: Aggressively Pursue Your Goals

Your intentions to keep up with the latest technical and business knowledge are always good – but if you’re a typical WISP, you’ve barely got time for bathroom trips much less surfing the ‘net for updates on switches and routers. And, it’s a miracle that you keep up...

Why You Want a Networking Game-Plan for WISPAPALOOZA

The “Lone Wolf” mentality may be appealing to some, but as you’ve gotten into building your WISP you’ve realized it’s not practical. There are endless decisions to be made related to the equipment, software and general operations – who better to learn from than...

Maximize Your Experience at WISPAPALOOZA

You’ve been to industry conferences before. They’re a great place to learn about new tools and trends, expand your tech knowledge, get strategies to build your business and catch up with pals over a beer.You go to a big conference with great intentions, but it’s easy...

What Happens When You Listen to Subscribers? #WISPSuccess

This August and September, we focused on how to listen to subscribers and deliver what they want. When your focus is to deliver just two of these three key ingredients to success — 1) quality product/service, 2) low price or 3) exceptional customer service — you’ll...

Want Big Bucks? Win with Service and Quality

You know it when you have an “out-of-this-world” customer service experience. Or, when the product you’ve chosen is the quality elite in its class. Think back to when you’ve had the very best quality in a product or service experience — an incredible dinner, for...

Do Your Subscribers Want the Kid-Glove Treatment?

You Can Be Successful Without Spending Much Time or Money on Customer Service Decisions, decisions…price, quality or service — which two? The right choice isn’t always obvious. When it comes to positioning your services to meet your subscribers’ wants, you may think...

Great Customer Service and Low Price

You’ve seen the ads that tout rock-bottom prices. They’re peppered with the familiar, bright red explosions that say prices cannot get any lower. The newsprint page is jammed with products so there’s no white space to be found. All this says “inexpensive” in marketing...

Use the Voice of the Customer to Maximize Profit

When you own a business you control your schedule and get to work half days every day. When you were a new business owner this sounded great. Then, you realized a half day is 12 hours. You’re busy — too busy to play with untested business theories. But, there’s one...

How to Handle Botnet Issues Affecting your MikroTik device

MikroTik issued an advisory to address a rogue botnet that is using a vulnerability in the RouterOS Winbox service, that was patched in v6.42.1 on April 23, 2018.All RouterOS devices offer free updates. Make sure you update your devices with the “Check for Updates”...

Lean Wisdom: Implement Lean into Your WISP

  Keep fat where it belongs — in your profit! Waste reduction is an inescapable part of Lean. Last week’s blog described how to implement a continuous improvement process into your workflow. It makes sense from the efficiency and cost-savings perspectives, but it...

Lean Wisdom: 7 Steps to Reduce Waste and Costs

It’s one thing to know that waste reduction is important, it’s another thing to find and eliminate it. With so many moving parts to your WISP operation, where’s the best place to start? And, is it worth it?The short answer is, “Yes!” Even if you’re an efficient two-...

Why Lean Matters to Your WISP

Reducing Waste Unlocks ProfitHow Lean Principles Contribute to Your Bottom-Line One of the on-going issues most business owners have, no matter how successful they are, is how to maximize profit. It’s not uncommon for businesses to throw money at advertising and...

Drive Team and WISP Success

This November 2018, we shared how to identify the best team members for your WISP to take your organization to a higher level by: Rethinking qualifications to hire staff who take more ownership in their tasks; and Using interview questions to uncover hidden talents....

Hiring? Rethink The Skills of Great WISP Team Players

When it’s time to bring on a new team member, of course, you’ll look at whether they can do the tasks required for the job. And, you’re going to check out their work history to ensure they have a track record of being responsible and not jumping ship too often. But,...

WISPAPALOOZA Takeaways

Summarizing the high points of a large industry conference, like WISPAPALOOZA 2018 is like eating a foot-long sub-sandwich in one bite – impossible unless you’re a mutant with alligator-sized choppers. The conference boasted more than 2,000 attendees who took in...

Education at WISPAPALOOZA: Aggressively Pursue Your Goals

Your intentions to keep up with the latest technical and business knowledge are always good – but if you’re a typical WISP, you’ve barely got time for bathroom trips much less surfing the ‘net for updates on switches and routers. And, it’s a miracle that you keep up...

Why You Want a Networking Game-Plan for WISPAPALOOZA

The “Lone Wolf” mentality may be appealing to some, but as you’ve gotten into building your WISP you’ve realized it’s not practical. There are endless decisions to be made related to the equipment, software and general operations – who better to learn from than...

Maximize Your Experience at WISPAPALOOZA

You’ve been to industry conferences before. They’re a great place to learn about new tools and trends, expand your tech knowledge, get strategies to build your business and catch up with pals over a beer.You go to a big conference with great intentions, but it’s easy...

What Happens When You Listen to Subscribers? #WISPSuccess

This August and September, we focused on how to listen to subscribers and deliver what they want. When your focus is to deliver just two of these three key ingredients to success — 1) quality product/service, 2) low price or 3) exceptional customer service — you’ll...

Want Big Bucks? Win with Service and Quality

You know it when you have an “out-of-this-world” customer service experience. Or, when the product you’ve chosen is the quality elite in its class. Think back to when you’ve had the very best quality in a product or service experience — an incredible dinner, for...

Do Your Subscribers Want the Kid-Glove Treatment?

You Can Be Successful Without Spending Much Time or Money on Customer Service Decisions, decisions…price, quality or service — which two? The right choice isn’t always obvious. When it comes to positioning your services to meet your subscribers’ wants, you may think...

Great Customer Service and Low Price

You’ve seen the ads that tout rock-bottom prices. They’re peppered with the familiar, bright red explosions that say prices cannot get any lower. The newsprint page is jammed with products so there’s no white space to be found. All this says “inexpensive” in marketing...

Use the Voice of the Customer to Maximize Profit

When you own a business you control your schedule and get to work half days every day. When you were a new business owner this sounded great. Then, you realized a half day is 12 hours. You’re busy — too busy to play with untested business theories. But, there’s one...

Education at WISPAPALOOZA: Aggressively Pursue Your Goals

Your intentions to keep up with the latest technical and business knowledge are always good – but if you’re a typical WISP, you’ve barely got time for bathroom trips much less surfing the ‘net for updates on switches and routers. And, it’s a miracle that you keep up...

Why You Want a Networking Game-Plan for WISPAPALOOZA

The “Lone Wolf” mentality may be appealing to some, but as you’ve gotten into building your WISP you’ve realized it’s not practical. There are endless decisions to be made related to the equipment, software and general operations – who better to learn from than...

Maximize Your Experience at WISPAPALOOZA

You’ve been to industry conferences before. They’re a great place to learn about new tools and trends, expand your tech knowledge, get strategies to build your business and catch up with pals over a beer.You go to a big conference with great intentions, but it’s easy...

What Happens When You Listen to Subscribers? #WISPSuccess

This August and September, we focused on how to listen to subscribers and deliver what they want. When your focus is to deliver just two of these three key ingredients to success — 1) quality product/service, 2) low price or 3) exceptional customer service — you’ll...

Want Big Bucks? Win with Service and Quality

You know it when you have an “out-of-this-world” customer service experience. Or, when the product you’ve chosen is the quality elite in its class. Think back to when you’ve had the very best quality in a product or service experience — an incredible dinner, for...

Do Your Subscribers Want the Kid-Glove Treatment?

You Can Be Successful Without Spending Much Time or Money on Customer Service Decisions, decisions…price, quality or service — which two? The right choice isn’t always obvious. When it comes to positioning your services to meet your subscribers’ wants, you may think...

Great Customer Service and Low Price

You’ve seen the ads that tout rock-bottom prices. They’re peppered with the familiar, bright red explosions that say prices cannot get any lower. The newsprint page is jammed with products so there’s no white space to be found. All this says “inexpensive” in marketing...

Use the Voice of the Customer to Maximize Profit

When you own a business you control your schedule and get to work half days every day. When you were a new business owner this sounded great. Then, you realized a half day is 12 hours. You’re busy — too busy to play with untested business theories. But, there’s one...

How to Handle Botnet Issues Affecting your MikroTik device

MikroTik issued an advisory to address a rogue botnet that is using a vulnerability in the RouterOS Winbox service, that was patched in v6.42.1 on April 23, 2018.All RouterOS devices offer free updates. Make sure you update your devices with the “Check for Updates”...

Lean Wisdom: Implement Lean into Your WISP

  Keep fat where it belongs — in your profit! Waste reduction is an inescapable part of Lean. Last week’s blog described how to implement a continuous improvement process into your workflow. It makes sense from the efficiency and cost-savings perspectives, but it...

Lean Wisdom: 7 Steps to Reduce Waste and Costs

It’s one thing to know that waste reduction is important, it’s another thing to find and eliminate it. With so many moving parts to your WISP operation, where’s the best place to start? And, is it worth it?The short answer is, “Yes!” Even if you’re an efficient two-...

Why Lean Matters to Your WISP

Reducing Waste Unlocks ProfitHow Lean Principles Contribute to Your Bottom-Line One of the on-going issues most business owners have, no matter how successful they are, is how to maximize profit. It’s not uncommon for businesses to throw money at advertising and...