The 3 Ways that Fuel Breakthrough Growth
You’ve completed the hard work — your WISP is set up and ready to go. Whether that was 10 years or 10 days ago, it’s important to make growth a continuous part of your business landscape.
You might ask, “Why?” You’re operating in the black and your revenue is great. It’s because you never know…
No matter how you lose subscribers, whether it’s a poor customer experience or pressure from competition like fiber and cable, it’s a monumental pain to pull together growth strategies and implement tactics to replace those lost subscribers.
Make growth a regular part of your strategic planning. And, when you master the key growth principles, your WISP will achieve massive success.
The 3 Ways to Grow for WISPs
Business growth may sound complex, but it isn’t. It’s accomplished by following three straightforward principles detailed by business guru, Jay Abraham:
- Get more customers
- Increase the amount they pay you
- Get them to buy more frequently
The third tactic of The Only 3 Way to Grow is aimed at retail businesses. Subscription-based businesses, like WISPs, can increase the lifetime value of their accounts to reduce the cost and hassle of replacing them.
The beauty of the 3 Ways to Grow for WISPs is that they are really as simple as they appear and serve as guideposts on the way to business growth.
Define Your Strategies
Each of the “Ways” requires different tactics to reach growth goals and all three should be included in your business growth plans.
Although it seems counter-intuitive, enrolling new subscribers shouldn’t be your only way to grow. It may surprise you that acquiring new subscribers cost you the most in time and money and has the lowest ROI when compared to subscriber retention.
Include processes that make subscribers want to stay with you, offer more billable services while marketing to acquire new subscribers.
The blog offers business-building ideas for WISPs in the form of marketing and technical tactics. Our next blog will tackle the first way to grow, which is to add new subscribers.
Can’t wait? Here are past articles that present marketing and growth strategies:
Running a WISP isn’t for sissies. In addition to technical, business, marketing and customer service knowledge, there’s a lot of territory that’s sometimes undocumented, so it’s difficult to know which direction to take in order to be successful and support your WISP’s growth. This article provides a handy list of resources to help you know where to turn to get the answers to your questions and make the right decisions.
Yes, outstanding customer service will pay off in the long-run. The real point is that the payoff comes when you know your customers and focus your service, marketing and retention efforts on subscribers like them because they are a fit to your WISP. These customers are willing to pay your fees and they complain the least, and you don’t have to work as hard to get them on-board or to retain them.
cnHeat Locate predicts wireless coverage within one meter of accuracy, identifying the best wireless install locations in longitude, latitude and height for new customers. It uses information from radar systems which maps the tops of trees, buildings and anything else in between your customer and the Access Point.
Designing a network around a single vendor isn’t possible. And, when you try to get products and software to work well together across a complex network, it’s a challenge. If you’re a fan of Ubiquiti routers, finding a #WISPBillingSystem may be tough – but, will your EdgeRouters integrate with VISP? Find out in this short article.