2 Steps Toward WISP Profitability, Step 2

Step Two - Maximize your Subscription Business In the first part of this article we discussed three ways you can seize the opportunity, break through the ceiling and maximize your success. It takes time but a steady focus on the right things yields fruitful harvest....

3 Strategies to Empower Staff to Battle Competitors and Grow Your WISP

Success for a business owner is watching a mature business flourish through the processes and people they’ve put in place.  The satisfaction you feel after the effort you’ve put into the growth of your business pays off in a new kind of freedom — you no longer have to...

3 Steps to Monetize All That Info from WISPAPALOOZA

After an eventful conference, you may feel exhilarated, exhausted or a combination of the two. You brought home bags full of golden nuggets of information -- the problem is, your WISP wants your attention. Before you get deep into your day-to-day work and the gold...

3 Strategies to Up Your Game at WISPAPALOOZA

WISPAPALOOZA is here -- the networking is epic, the learning opportunities are off the charts and let’s not forget the food, drink and all the fun Vegas has to offer.  If you’re smart, you’ll make sure you get your money’s worth and create a mental or written list of...

2 Steps Toward WISP Profitability, Step 2

Step Two - Maximize your Subscription Business In the first part of this article we discussed three ways you can seize the opportunity, break through the ceiling and maximize your success. It takes time but a steady focus on the right things yields fruitful harvest....

5 Steps to Make Working with Difficult Subscribers Easier

Subscribers are the lifeblood of a business;  more accurately, it’s their cash. A fundamental element of being a successful business is to offer a product or service that people want to pay for. When subscribers complain or are disappointed, their monthly fee is at...

3 Skills that Drive Long-Term WISP Success 

The failure rate of small businesses is high – 20% of the businesses that were founded in 2014 didn’t make it to their second year; 30% didn’t make it to the third year[1]. The primary reasons they go out of business are 42% say that there wasn’t a need for the...

2 Steps to WISP Profitability

Step 1: Seize the Opportunity Understanding the difference between responding to an opportunity and seizing an opportunity could be your first step in breaking through the ceiling that blocks your growth. Growing up in rural America, I learned to do everything for...

Elevate Productivity with 5 Apps for WISPs

Apps are everywhere, and they make modern life easier. Or, so they say. As a busy WISP owner-operator, get the most from the latest technology and load up on the apps that expand your capability to work from anywhere rather than entertaining distractions. You have a...

Your Best Salespeople Pay You

There are many subscriber acquisition tactics. They can be expensive, such as hiring a marketing firm or running TV ads; or they can be cheap or free, like guerrilla marketing tactics and-word-of-mouth promotion.  The singular approach that works for every business is...

This One Number Gauges the Health of Any Business

Have you ever taken a survey that asks just two questions? The first question reads something like:  “On a scale from 0 to 10, how likely are you to recommend [BUSINESS/PRODUCT] to friends, family or colleagues?” If you answered this question it was quickly followed...

Elite Business Skills for WISPs

It’s not coincidental that the best business minds are also life-long learners. Sure, they can afford advisers to project market trends and collect data, but elite entrepreneurs like Mark Cuban, Richard Branson and Jeff Bezos learn to keep their minds sharp and stay...

Experience Exponential Growth with Your Best Promoters

Your subscribers aren’t all equal. Some pay their bills on time and you don’t hear from them until there’s a real problem; there are others that cause your team to work harder because they complain and have many questions. Which of these groups is most valuable to...

A Sure-Fire Way to Solve Hard Issues and Propel WISP Growth

Even if you have the best network configuration, a great territory with tons of subscribers, a solid marketing and business plan, none of it matters if you can’t make difficult decisions that clears out costly issues. Putting off decision-making can drag down your...

Numbers Don’t Lie — Subscriber Retention Drives WISP Success

“A 5% increase in subscriber retention can net a 25% to 95% increase in profit.”1When it comes to increasing revenue, most businesses focus on new customer acquisition tactics. After all, new subscribers equal new revenue, right? It’s part of the equation, but...

MikroTik Router Efficiencies

ISP Routing Success through Best Practice ImplementationPart 2 of 2 - Implementation Creating a concise, thorough, and practical guide to building a router config is not something that is easy to do in 1,000 words or less. Hopefully, I’m able to do this and make this...

3 No-Brainer Ways to Get Subscribers to Spend More

If you’re like most small business owners, you watch your revenue like a hawk. It’s the grease that lubes your business machine and keeps your enterprise healthy and growing.Even owners of long-established businesses watch the bottom line. It’s an on-going balancing...

A Marketing Strategy Guaranteed to Win Subscribers

Subscribers are the life-blood of your operation, so they’re never far from your mind. Without them, the work you put into building towers and configuring an effective network is for nothing.Even if you have a stable subscriber base, you should have a continual plan...

MikroTik Router Efficiencies

ISP Routing Success through MikroTik Best Practice ImplementationPart 1 of 2 - The big pictureMikroTik is a software-defined firewall and router. As such, it's limited not only by the hardware it runs on but also by how it is configured. Just like a computer, running...

The 3 Ways that Fuel Breakthrough Growth

You’ve completed the hard work — your WISP is set up and ready to go. Whether that was 10 years or 10 days ago, it’s important to make growth a continuous part of your business landscape. You might ask, “Why?” You’re operating in the black and your revenue is great....

Friends and Family Drive Your Success with WOMM

92% of people believe what family and friends tell them over any other form of marketing.* With these numbers, every business person should use Word of Mouth Marketing (WOMM). As a WISP, you’ve probably used some form of WOMM in the past. Not only is it effective when...

You’re Back from WISPAmerica… Now What?

After an eventful conference, you may feel exhilarated, exhausted or a combination of the two. The problem is, your WISP wants your attention… But, before you get deep into the day-to-day management your WISP and the conference becomes a distant memory, take a moment...

WISPAmerica Takeaway: Advocate for the WISP Industry

The lone wolf image of the WISP owner-operator may be on its way to extinction, thanks to the latest result of the WISP industry’s advocacy. When a consortium including T-Mobile requested that the FCC do away with limits on Priority Access Licenses (PALs) and create...

6 Strategies the Business Elite Leverage to Ensure Conference Success

Ahead of WISPAmerica, look beyond basic advice to get even more from your investment. If you’ve attended conferences in the past, you know the drill. Target the educational tracks that you want to attend, the speakers you want to engage and the buddies you want to...

WISPAmerica is Coming Up — Got a Strategy?

If you’re in search of a purpose, building a core personal networking group is a worthwhile conference strategy. An industry conference like WISPAmerica is the ideal time to populate your network with technology, operations, field and regulatory experts, as well as...

Common WISP Mistakes: Frankenstein Infrastructure

The lure of rapid territory expansion is seductive so be warned: Frankenstein infrastructure dilutes your investment.   As you build your network, the temptation to cut costs may win out. Before you launch into “easy” and “inexpensive” measures, know that some can...

One Habit Ignites Continuous WISP Success

Your success is up to you — the focus, action and habits that you apply to your goals determine how far you’ll climb. But, is there a magic formula that can transport you further into the stratosphere? Yes. Elite business leaders have a trait in common — they are...

Yes, You Can: Profitable Content Marketing for the Busy WISP

It doesn’t matter if content marketing is an effective, inexpensive way to get new subscribers and stay connected to current ones — you know it is — yet, it’s no use to you if you don’t have time. But, wait… here’s some surprising news — revenue-optimizing content...

Ignite Your Engines: Get Your Marketing Off to a Fast Start in 2019

Every New Year presents an opportunity to re-evaluate business and personal goals. Like most owners and operators, you want 2019 to be the year that revenue growth explodes. Attracting new subscribers, getting current subscribers to buy more services and higher...

Are Business Cards Key Marketing Tools for WISPs?

Has digital marketing made print marketing materials obsolete? With the immense reach afforded by social platforms, email and websites, it could be tempting to do away with the hassle of designing and cost of printing brochures and business cards. Less Expensive and...

One Habit Ignites Continuous WISP Success

Your success is up to you — the focus, action and habits that you apply to your goals determine how far you’ll climb. But, is there a magic formula that can transport you further into the stratosphere? Yes. Elite business leaders have a trait in common — they are...

5 No-Cost Ways to Attract New Subscribers in 2019

There are more methods to attract new customers as fingers and toes on a human body. These techniques vary in the cost to your time and wallet and also differ in results. Hiring a marketing firm costs big bucks, and you may be too busy to devote to a full-fledged...

Beyond Selfies: How Social Media Can Boost WISP Success

Everyone “knows” about social media. Whether you possess Facebook, Twitter or Instagram accounts or not, you have a basic idea of what they’re used for – sharing pictures of kids, pets – but most of all, to brag about our amazing meals.Social platforms, such as WISP...

Looking Back to Move Forward

Year-end is the ideal time to look at the goals that you made for 2018 and examine the business strategies that worked and those that didn’t. What can you leverage from the past year to drive success in 2019? To start, review your 2018 goals and analyze the results to...

WISP Success is a Team Sport

Sure you’re an accomplished leader and much of your achievements were accomplished through your own vision, focus and by the sweat of your brow. But, even “self-made” moguls need a leg-up from wise teachers and dedicated staff to help them to reach the highest...

Boost Profitability with Engaged Employees

“The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.” –Ronald Reagan   An engaged employee benefits everyone involved with an organization. Engagement, or employee ownership, is...

Want Massive Success? Know Your WISP Leadership Style

There’s no doubt that a business’ leader determines how high that business rises. If a leader changes, the business outcomes also change. This December, we’ll explore the aspects of leadership that help you further the skills required to propel your WISP to greater...

Drive Team and WISP Success

This November 2018, we shared how to identify the best team members for your WISP to take your organization to a higher level by: Rethinking qualifications to hire staff who take more ownership in their tasks; and Using interview questions to uncover hidden talents....

Hiring? Rethink The Skills of Great WISP Team Players

When it’s time to bring on a new team member, of course, you’ll look at whether they can do the tasks required for the job. And, you’re going to check out their work history to ensure they have a track record of being responsible and not jumping ship too often. But,...

WISPAPALOOZA Takeaways

Summarizing the high points of a large industry conference, like WISPAPALOOZA 2018 is like eating a foot-long sub-sandwich in one bite – impossible unless you’re a mutant with alligator-sized choppers. The conference boasted more than 2,000 attendees who took in...

Education at WISPAPALOOZA: Aggressively Pursue Your Goals

Your intentions to keep up with the latest technical and business knowledge are always good – but if you’re a typical WISP, you’ve barely got time for bathroom trips much less surfing the ‘net for updates on switches and routers. And, it’s a miracle that you keep up...

Why You Want a Networking Game-Plan for WISPAPALOOZA

The “Lone Wolf” mentality may be appealing to some, but as you’ve gotten into building your WISP you’ve realized it’s not practical. There are endless decisions to be made related to the equipment, software and general operations – who better to learn from than...

Maximize Your Experience at WISPAPALOOZA

You’ve been to industry conferences before. They’re a great place to learn about new tools and trends, expand your tech knowledge, get strategies to build your business and catch up with pals over a beer.You go to a big conference with great intentions, but it’s easy...

What Happens When You Listen to Subscribers? #WISPSuccess

This August and September, we focused on how to listen to subscribers and deliver what they want. When your focus is to deliver just two of these three key ingredients to success — 1) quality product/service, 2) low price or 3) exceptional customer service — you’ll...

Want Big Bucks? Win with Service and Quality

You know it when you have an “out-of-this-world” customer service experience. Or, when the product you’ve chosen is the quality elite in its class. Think back to when you’ve had the very best quality in a product or service experience — an incredible dinner, for...

Do Your Subscribers Want the Kid-Glove Treatment?

You Can Be Successful Without Spending Much Time or Money on Customer Service Decisions, decisions…price, quality or service — which two? The right choice isn’t always obvious. When it comes to positioning your services to meet your subscribers’ wants, you may think...

Great Customer Service and Low Price

You’ve seen the ads that tout rock-bottom prices. They’re peppered with the familiar, bright red explosions that say prices cannot get any lower. The newsprint page is jammed with products so there’s no white space to be found. All this says “inexpensive” in marketing...

Use the Voice of the Customer to Maximize Profit

When you own a business you control your schedule and get to work half days every day. When you were a new business owner this sounded great. Then, you realized a half day is 12 hours. You’re busy — too busy to play with untested business theories. But, there’s one...

How to Handle Botnet Issues Affecting your MikroTik device

MikroTik issued an advisory to address a rogue botnet that is using a vulnerability in the RouterOS Winbox service, that was patched in v6.42.1 on April 23, 2018. All RouterOS devices offer free updates. Make sure you update your devices with the “Check for Updates”...

Lean Wisdom: Implement Lean into Your WISP

  Keep fat where it belongs — in your profit! Waste reduction is an inescapable part of Lean. Last week’s blog described how to implement a continuous improvement process into your workflow. It makes sense from the efficiency and cost-savings perspectives, but it...

Lean Wisdom: 7 Steps to Reduce Waste and Costs

It’s one thing to know that waste reduction is important, it’s another thing to find and eliminate it. With so many moving parts to your WISP operation, where’s the best place to start? And, is it worth it?The short answer is, “Yes!” Even if you’re an efficient two-...

Why Lean Matters to Your WISP

Reducing Waste Unlocks ProfitHow Lean Principles Contribute to Your Bottom-LineOne of the on-going issues most business owners have, no matter how successful they are, is how to maximize profit. It’s not uncommon for businesses to throw money at advertising and...

U.S. Broadband Subscribership is Expected to Double by 2021

Increased subscribership can be a crisis or opportunity – which will you be prepared for?   The growth of broadband subscribers has slowed in recent years, but that is about to change. U.S. subscribership will climb from four million to eight million by 2021....

The CEO Blind Spot

CEO’s Blindness with Regard to Customer ServiceYou’re perfectly aware of your competitors’ blind spots, but can you see your own? You know that the internet industry’s leaders fail to see their companies’ own problems. Let’s take a look at how the biggest companies...

In Praise of You, The Internet Professional

You’ve survived. There were 8,000 internet providers about eight years ago, and more than half of them are gone.You’ve grown. You reached an important subscriber milestone a few years ago. You added an employee last year. You’re thinking of adding one this year....

One Habit Ignites Continuous WISP Success

Your success is up to you — the focus, action and habits that you apply to your goals determine how far you’ll climb. But, is there a magic formula that can transport you further into the stratosphere? Yes. Elite business leaders have a trait in common — they are...

3 Strategies to Empower Staff to Battle Competitors and Grow Your WISP

Success for a business owner is watching a mature business flourish through the processes and people they’ve put in place.  The satisfaction you feel after the effort you’ve put into the growth of your business pays off in a new kind of freedom — you no longer have to...

3 Steps to Monetize All That Info from WISPAPALOOZA

After an eventful conference, you may feel exhilarated, exhausted or a combination of the two. You brought home bags full of golden nuggets of information -- the problem is, your WISP wants your attention. Before you get deep into your day-to-day work and the gold...

3 Strategies to Up Your Game at WISPAPALOOZA

WISPAPALOOZA is here -- the networking is epic, the learning opportunities are off the charts and let’s not forget the food, drink and all the fun Vegas has to offer.  If you’re smart, you’ll make sure you get your money’s worth and create a mental or written list of...

3 Skills that Drive Long-Term WISP Success 

The failure rate of small businesses is high – 20% of the businesses that were founded in 2014 didn’t make it to their second year; 30% didn’t make it to the third year[1]. The primary reasons they go out of business are 42% say that there wasn’t a need for the...

Elevate Productivity with 5 Apps for WISPs

Apps are everywhere, and they make modern life easier. Or, so they say. As a busy WISP owner-operator, get the most from the latest technology and load up on the apps that expand your capability to work from anywhere rather than entertaining distractions. You have a...

Your Best Salespeople Pay You

There are many subscriber acquisition tactics. They can be expensive, such as hiring a marketing firm or running TV ads; or they can be cheap or free, like guerrilla marketing tactics and-word-of-mouth promotion.  The singular approach that works for every business is...

This One Number Gauges the Health of Any Business

Have you ever taken a survey that asks just two questions? The first question reads something like:  “On a scale from 0 to 10, how likely are you to recommend [BUSINESS/PRODUCT] to friends, family or colleagues?” If you answered this question it was quickly followed...

Experience Exponential Growth with Your Best Promoters

Your subscribers aren’t all equal. Some pay their bills on time and you don’t hear from them until there’s a real problem; there are others that cause your team to work harder because they complain and have many questions. Which of these groups is most valuable to...

The 3 Ways that Fuel Breakthrough Growth

You’ve completed the hard work — your WISP is set up and ready to go. Whether that was 10 years or 10 days ago, it’s important to make growth a continuous part of your business landscape. You might ask, “Why?” You’re operating in the black and your revenue is great....

Friends and Family Drive Your Success with WOMM

92% of people believe what family and friends tell them over any other form of marketing.* With these numbers, every business person should use Word of Mouth Marketing (WOMM). As a WISP, you’ve probably used some form of WOMM in the past. Not only is it effective when...

6 Strategies the Business Elite Leverage to Ensure Conference Success

Ahead of WISPAmerica, look beyond basic advice to get even more from your investment. If you’ve attended conferences in the past, you know the drill. Target the educational tracks that you want to attend, the speakers you want to engage and the buddies you want to...

Yes, You Can: Profitable Content Marketing for the Busy WISP

It doesn’t matter if content marketing is an effective, inexpensive way to get new subscribers and stay connected to current ones — you know it is — yet, it’s no use to you if you don’t have time. But, wait… here’s some surprising news — revenue-optimizing content...

One Habit Ignites Continuous WISP Success

Your success is up to you — the focus, action and habits that you apply to your goals determine how far you’ll climb. But, is there a magic formula that can transport you further into the stratosphere? Yes. Elite business leaders have a trait in common — they are...

5 Steps to Make Working with Difficult Subscribers Easier

Subscribers are the lifeblood of a business;  more accurately, it’s their cash. A fundamental element of being a successful business is to offer a product or service that people want to pay for. When subscribers complain or are disappointed, their monthly fee is at...

One Habit Ignites Continuous WISP Success

Your success is up to you — the focus, action and habits that you apply to your goals determine how far you’ll climb. But, is there a magic formula that can transport you further into the stratosphere? Yes. Elite business leaders have a trait in common — they are...

You’re Back from WISPAmerica… Now What?

After an eventful conference, you may feel exhilarated, exhausted or a combination of the two. The problem is, your WISP wants your attention… But, before you get deep into the day-to-day management your WISP and the conference becomes a distant memory, take a moment...

WISPAmerica Takeaway: Advocate for the WISP Industry

The lone wolf image of the WISP owner-operator may be on its way to extinction, thanks to the latest result of the WISP industry’s advocacy. When a consortium including T-Mobile requested that the FCC do away with limits on Priority Access Licenses (PALs) and create...

Ignite Your Engines: Get Your Marketing Off to a Fast Start in 2019

Every New Year presents an opportunity to re-evaluate business and personal goals. Like most owners and operators, you want 2019 to be the year that revenue growth explodes. Attracting new subscribers, getting current subscribers to buy more services and higher...

One Habit Ignites Continuous WISP Success

Your success is up to you — the focus, action and habits that you apply to your goals determine how far you’ll climb. But, is there a magic formula that can transport you further into the stratosphere? Yes. Elite business leaders have a trait in common — they are...

One Habit Ignites Continuous WISP Success

Your success is up to you — the focus, action and habits that you apply to your goals determine how far you’ll climb. But, is there a magic formula that can transport you further into the stratosphere? Yes. Elite business leaders have a trait in common — they are...