You’re Back from WISPAmerica… Now What?
After an eventful conference, you may feel exhilarated, exhausted or a combination of the two. The problem is, your WISP wants your attention…
But, before you get deep into the day-to-day management your WISP and the conference becomes a distant memory, take a moment to consolidate the experiences and knowledge that you gathered to elevate your operations.
Yes, you’re short on time, but not everything has to take a big chunk out of your schedule. There’s a simple approach to integrate the value from the conference in the shortest time possible:
You went to WISPAmerica with goals in mind. If you created a physical or mental checklist, refer to that as you separate the sales materials into a “keep” pile and round-file the rest. Do the same with the business cards; check your notes on the back to find out why you wanted to connect with that peer or vendor.
Assess the materials you have in the “Keep” stack. Decide how important each is to your business goals. For instance, if tower upgrades are in your short term plans, keep all the relevant supplier information handy, but put the imaterial you collected about new technologies in a folder for later.
Use the same process for the business cards you collected. If there is a fellow WISP who’s completed their tower upgrade and offered to share info, then place that card at the top of your action pile. If you collected cards from WISPs with no concrete plans on how you can help each other elevate your WISP, put the card in the “Later” pile.
Now, it’s time to act on the information. Give yourself a roadmap and a deadline, otherwise, there’s a danger that accomplishing the goal goes to the bottom of the pile and get lost as staff, subscriber and equipment matters crop up.
And, if you need to connect with a peer, vendor or association staff, don’t just send an email and forget. Calendar a follow-up so you’re reminded to keep moving toward your goals.
As you’re evaluating your WISPAmerica materials, if you found that there are holes in your pre-conference planning, make sure you keep an eye on the WISP Success Blog to pick up tips on conference planning and other articles about best WISP business practices.
Thank you to Alejandro Escamilla for providing the image for this post. His work can be viewed at Unsplash.com.
Running a WISP isn’t for sissies. In addition to technical, business, marketing and customer service knowledge, there’s a lot of territory that’s sometimes undocumented, so it’s difficult to know which direction to take in order to be successful and support your WISP’s growth. This article provides a handy list of resources to help you know where to turn to get the answers to your questions and make the right decisions.
Yes, outstanding customer service will pay off in the long-run. The real point is that the payoff comes when you know your customers and focus your service, marketing and retention efforts on subscribers like them because they are a fit to your WISP. These customers are willing to pay your fees and they complain the least, and you don’t have to work as hard to get them on-board or to retain them.
cnHeat Locate predicts wireless coverage within one meter of accuracy, identifying the best wireless install locations in longitude, latitude and height for new customers. It uses information from radar systems which maps the tops of trees, buildings and anything else in between your customer and the Access Point.
Designing a network around a single vendor isn’t possible. And, when you try to get products and software to work well together across a complex network, it’s a challenge. If you’re a fan of Ubiquiti routers, finding a #WISPBillingSystem may be tough – but, will your EdgeRouters integrate with VISP? Find out in this short article.