Ignite Your Engines: Get Your Marketing Off to a Fast Start in 2019
Every New Year presents an opportunity to re-evaluate business and personal goals. Like most owners and operators, you want 2019 to be the year that revenue growth explodes.
Attracting new subscribers, getting current subscribers to buy more services and higher packages while staying with you longer isn’t accomplished by waving a magic wand – it calls for a strategic approach to marketing. Whether you develop and deploy a winning plan yourself or hire a team that can get your revenue blazing, it’s savvy to know as much as you can about the latest techniques.
This January, The WISP Success Blog highlighted three marketing maneuvers that can bring new sign-ups to your door. In case you missed them, here are the
articles again to get your marketing tactics up to speed:
- Beyond Selfies: How Social Media can Boost WISP Success – Social media can raise awareness of your WISP and build connections that can keep subscribers around longer. Learn how to leverage it to build your WISP’s success.
- Yes, You Can: Profitable Content Marketing for the Busy WISP – Content marketing is one of the most effective ways to attract new subscribers – and, it doesn’t have to take up too much of your time. Read on to learn how.
- Is Location-Based Marketing Right for Your WISP? — This is the latest marketing technique. While it can benefit businesses that provide services to a specific geographic area – like a WISP – is it worth the cost? See for yourself.
In 2019, the WISP Success Blog will share information that improves efficiencies and profitability – and best of all, they are specific to WISP operations. Keep a lookout for more articles developed to elevate your WISP’s success.
Thank you, toine Garnier for the image used in this post. His work can be found at Unsplash.com.
Running a WISP isn’t for sissies. In addition to technical, business, marketing and customer service knowledge, there’s a lot of territory that’s sometimes undocumented, so it’s difficult to know which direction to take in order to be successful and support your WISP’s growth. This article provides a handy list of resources to help you know where to turn to get the answers to your questions and make the right decisions.
Yes, outstanding customer service will pay off in the long-run. The real point is that the payoff comes when you know your customers and focus your service, marketing and retention efforts on subscribers like them because they are a fit to your WISP. These customers are willing to pay your fees and they complain the least, and you don’t have to work as hard to get them on-board or to retain them.
cnHeat Locate predicts wireless coverage within one meter of accuracy, identifying the best wireless install locations in longitude, latitude and height for new customers. It uses information from radar systems which maps the tops of trees, buildings and anything else in between your customer and the Access Point.
Designing a network around a single vendor isn’t possible. And, when you try to get products and software to work well together across a complex network, it’s a challenge. If you’re a fan of Ubiquiti routers, finding a #WISPBillingSystem may be tough – but, will your EdgeRouters integrate with VISP? Find out in this short article.