Blog
ISP Marketing Strategy: The 5 Tactics to Measure Success
To succeed, marketing campaigns must deliver. Knowing how to measure ISP marketing strategy success is essential to know if the investment is worth it. Read on to discover how to include tracking measures and metrics to ensure your current and future campaigns pay off.
A Sales Incentive Plan to Retain and Motivate ISP Salespeople
ISP salespeople are essential to keep a steady stream of new subscribers coming into your organization. But, hiring and keeping good professionals requires more than just a base salary and vacation. Discover how well-structured sales incentive plans can help you to attract the best and brightest.
Will My EdgeRouter Integrate with Visp?
Designing a network around a single vendor isn’t possible. And, when you try to get products and software to work well together across a complex network, it’s a challenge. If you’re a fan of Ubiquiti routers, finding a #WISPBillingSystem may be tough – but, will your EdgeRouters integrate with VISP? Find out in this short article.
Open Letter on “Designing Your Network for Scalable Growth”
I was invited to speak at the WISP Virtual Summit on the topic, “Designing your network for scalable growth.” So, I did like any great leader in my position does - I asked my wife what I should talk about. “Well, you make a plan.” -- Sarah Potter. She’s so dead-on...
4 Steps to Get the Most from Virtual Events
With more and more industry associations taking their events online attendees can acknowledge that it’s more convenient and cost-efficient, but wonder whether they are getting the most value from virtual events. Here are 4 ways to learn more, network more and win at virtual events like the WISP Virtual Summit 2021: RELOADED.
ISP Resources at Your Fingertips
Running a WISP isn’t for sissies. In addition to technical, business, marketing and customer service knowledge, there’s a lot of territory that’s sometimes undocumented, so it’s difficult to know which direction to take in order to be successful and support your WISP’s growth. This article provides a handy list of resources to help you know where to turn to get the answers to your questions and make the right decisions.
Case Study: How Triad Wireless Deferred $100K in Backhaul Expenses & Increased Monthly Revenue with a New Billing System
Let’s face it, it takes a lot to run a WISP. A lot of work, grit, determination and a lot of money. Savvy WISP owners and managers know how to cut expenses without cutting the quality of the service they’re delivering to their subscribers. Triad Wireless was able to defer the expense of a backhaul just by adding a billing system. Read their motivating story.
ISP Best Billing Practices: Prepaid Billing
Can prepaid billing help you outlast economic downturns? You feel it, don't you? Life shifted in March 2020. In homes across the country,...
Communication Apps that Keep ISP Teams Connected
You, your team and subscribers can stay connected at a distance with communication apps. Tech advancements make working from home commonplace. Even...
Building the Internet
Tristan Livingston is one of many pioneers who solve rural connectivity gaps, one connection at a time. Americans who live in populated areas --...
7 Steps to Boost Router Security
A router security checklist keeps the riff-raff out of your network. The Internet can be a dangerous place for service providers and subscribers,...
Maximize WISPAmerica ROI – Create a Conference Checklist
Studies confirm that a strategic planning approach can pay off big It’s almost time. Time to tie up daily tasks, forward your email to a trusted...
How Bad Online Reviews are Killing Your Growth and What to Do About Them
These days, customer testimonials are nearly as valuable as currency – shoppers use them to determine which vendors they’ll use and which they’ll pass on. When you get a bad, mediocre or false review, it can hurt your business. Discover an effective solution to address these growth-killing online reviews.
How to Get New Subscribers with Google Reviews Without Spending a Dime
Leverage Social CEO, Michael Kellim Shares Key Profit-building Tactics No matter where you are in your WISP’s development - from the startup phase...
How ISPs Profit from Face-to-Face Marketing
Where you spend marketing dollars is critical. A great ROI ensures your limited marketing budget doesn’t go to waste and you protect your territory...
It’s 2020 — Is Your WISP’s Success Optional?
Create an action plan that delivers breakthrough results 2019 was a strong year for the U.S. and the WISP industry. The growth of internet users...
