The father of business management, Peter Drucker, said, “The organization has two, and only two, basic functions: marketing and innovation.” Most business owners are so wrapped up in the day-to-day challenges of running their business that they overlook the importance of marketing. That’s quite risky.
Finding the time to plan, create, develop, proof, and print your marketing can be daunting. Your days are already filled with new user sign-ups, installs, tower build-outs, network outages, sick employees, and so much more (insert your challenges here). So where do you find the time? Carving out the time for consistent, strategic, sustainable marketing is imperative to create the financial resources needed for continued growth and innovation.
Companies that don’t market consistently flounder. Whether you’re marketing consistently or not to your potential subscribers, your competitors are. Wireless ISPs report that marketing to neighbors after a successful install is some of the lowest cost and highest return marketing they do. You’ve already spent the money in fuel and travel time to get to the location, so if you’re not actively promoting your service to that subscriber’s neighbors, you’ve lost potential new subscribers.
So why not edge out your competitors before they get to your prospects first? After a successful site survey, your installer or his assistant could drop off door hangers at the nearby houses. This maximizes productivity, adding potentially tens of thousands in organic revenue to your bottom line.
Now imagine having a partner who understands how a Wireless ISP works and has a genuine interest in your success to help implement strategic, sustainable marketing ideas like this in your business. That’s visp.net and that’s our vision: a free marketing assistance program to help you save time spent creating strategic marketing pieces, simplify the order process, and leverage the buying power of other WISPs like you across the country to cut production costs. We’re testing this program now. Ronni will share details next time she calls, or feel free to call at your convenience to get more information.
To your success,
Todd Grannis, CEO