Multi-Brand vs. Reseller CRM Setups: A Detailed Guide

1. Multi-Brand Setup

• Description:
  • A single company owns and manages multiple ISP brands within a single CRM system.
  • These brands can be wholly owned or acquired entities.
  • Key Features:
    • Brand Switching:
      • Seamlessly switch between brands within the CRM interface (e.g., by clicking on a dropdown menu).
    • Brand-Specific Data:
      • Each brand maintains its own customer list, data, and settings.
    • Centralized Management:
      • Super admins can access and manage all brands, including configuring settings, viewing payments, and automating processes.
    • User Role-Based Access:
      • Control user access to specific brands, limiting their visibility and permissions.
    • Pricing:
      • Typically involves a per-brand fee.
      • Potential for tiered pricing based on the aggregate customer count across all brands.
• Example:
  • An Internet Service Provider (ISP) acquires two other ISPs. They utilize a multi-brand setup to manage all three brands within a single CRM.

2. Reseller Setup

• Description:
  • The CRM is used by a company (the “reseller”) to manage sales for other businesses (the “vendors” or “suppliers”).
  • The reseller acts as an intermediary, selling the products or services of the vendors to their own customers.
• Key Features:
  • Independent Reseller Instances:
    • Resellers typically have their own instances of the CRM, allowing them to manage their own customers and operations.
  • Limited Reseller Visibility:
    • The main company (owner) has limited visibility into the reseller’s CRM instances.
  • Reseller-Based Pricing:
    • The main company typically charges resellers based on the number of customers they manage within their own instances.
  • Revenue Generation:
    • This setup enables the main company to generate revenue by selling access to the CRM platform to resellers.
• Example:
  • An LTE provider allows other businesses to resell their SIM cards. These resellers use the provider’s CRM to manage their own customer base and sales.

💡 For more information about this and all other features in Visp, reach out to your Visp Client Success Team today.
Phone: 541-955-6900

Email: success@visp.net

Open a ticket via www.visp.net/ticket